The Newmarket Gin

The 350th anniversary of racing at Newmarket has been celebrated with the birth of a new artisan gin – The Newmarket Gin.

Handcrafted in small batches by The British Honey Company distillers, using an exclusive combination of ten botanicals in perfect balance to create an exceptionally smooth and refreshing English Botanist gin. The Newmarket Gin is handcrafted by artisan distillers using the traditional copper pot still method, with the botanicals steeped in double-distilled English Grain Spirit. The result is a surprisingly complex taste that has exceptional flavour, depth and hints of sweet pepper notes from locally foraged Wild Horseradish.


Nicknamed ‘The Squires Reserve’ after Captain George Baird, the original Squire of dubious reputation who once lived in and trained at the Bedford Lodge Stables, the gin’s English pedigree is reflected in its distinctive bottle design, inspired by the glory and ceremony of racing at Newmarket, coupled with the 1800’s photographic study of the running horse from pioneering English photographer Eadweard Muybridge.

The bottle is frosted and incorporates a binocular window on images of a racehorse storming to victory in one of the ‘Classics’ races at Newmarket. Every tiny detail of the bottle design has been meticulously considered by London based design agency Nude Brand Creation, including the refraction of light through the liquid and glass, giving the thoroughbred images a sense of dimension and movement.

Each numbered bottle is sealed with a real wooden stopper and sports a handmade leather collar in historic Newmarket Tan by the local firm Gibson’s Saddlers, with stitch detail and metal buttons to echo leather riding tackle which is then finished with a ribbon tag in the Newmarket stripe and labelled in a style reminiscent of a vintage betting slip. The Master Distiller’s signature is featured on the base of the bottle.

The Newmarket Gin is handcrafted from local botanicals, including juniper, coriander, and Seville oranges, as well as locally sourced wild chives, Devil’s Dyke orchid petals and alfalfa that is fed to Newmarket’s thoroughbred racehorses.

Since launching The Newmarket Gin has won a selection of prestigious awards for its design, taste and packaging including the Harpers Design Awards, International Spirits Challenge (ISC), The Dieline Awards and The Great Taste Awards 2019, 2020, 2021 and 2022. The continued success of The Newmarket Gin in The Great Taste Awards means its has now been given the esteemed Great Taste Producer recognition.

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